WORLD VISION INTERNATIONAL IN VIETNAM

TERMS OF REFERENCE

TRAINING OF TRAINERS (TOT) ON DIGITAL MARKETING SKILLS FOR LIVELIHOOD GROUPS

I. BACK GROUND

The Livelihood Technical Program is one of World Vision's technical programs in Vietnam aimed at improving the lives of poor, near-poor, low-income households, women, households with children, and particularly the most vulnerable children (MVC). The program is designed to enhance beneficiaries' productivity in sustainable food and off-farm products, improve market access and competitiveness for households, and increase access to employment opportunities for parents and caregivers, including young people aged 15-18.

Presently, the livelihood technical program is being implemented in 26 area programs across the country, with each area program located in a district. To equip producer groups with the necessary knowledge and skills to promote their agricultural and non-agricultural products, increase their competitiveness, access the market, and increase the value of their products to earn a higher income, the technical livelihood program needs to engage consultants on creating and utilizing digital marketing platforms such as TikTok, YouTube, and livestreaming apps to conduct training for farmer groups.

II. TRAINING OBJECTIVES AND EXPECTED RESULTS

1. Training objectives:

• To promote the use of digital technology in communication and marketing linkage.

2. Expected results:.

• At least one livelihood group from each AP will have a plan for implementing digital technology and a policy advocacy plan.

3. Methodology:

• The training course will span two days dedicated to training on TikTok and YouTube video creation and livestream as well.
• 30% of the training time will be allocated to knowledge provision, while 70% of the training time will be dedicated to practical exercises and games.

III. TRAINING DURATION AND LOCATIONs

The training will take place in the North, South, and Central zones. The exact dates and locations of the training will be determined at a later time.

IV. CONTENTS:

Time	Activities	Facilitators
	Day 1
08:00	Welcome and introduction Develop training course rules and participants expectations Introduction  the training agenda	Zone
08:30	How to edit video basically (capcut,…)	Consultant
09:15	Tea break
09:30	How to edit video basically (capcut,…)
11:45	Lunch
13:30- 16:45	How to shoot frames with each platform	Consultant
	Day 2
08:00	Warm-up (review old lessons)	Zone
08:30	Training on TikTok, FB reels, youtube platforms (youtube shorts: The differences and priorities of each platform (beyond product promotion).	Consultant
10:15	Tea break
10:30	Learn about livestream and closing order	Consultant
11:45	Lunch
13:30-16:30	Orientation to build content for YouTube and tiktok channels, livestream	Consultant

V. EXPERIENCE AND CAPACITY REQUIREMENT FOR CONSULTANTS

The ideal candidate should possess the following qualifications:

• Experience in teaching and implementing sales platforms such as YouTube, Tiktok, and Livestream.
• Teaching skills for adults.
• Good communication skills, negotiation skills, and problem-solving abilities.
• Knowledge of YouTube, Tiktok, Livestream, and other relevant digital marketing tools.
• Understanding of the Vietnamese market, particularly the rural market, is an advantage.
• Priority will be given to candidates with experience and familiarity in community development in Vietnam.

VI. TASKS AND TIMEFRAME FOR CONSULTANTS (each zone/each course)

Order	Activity	Number of days	Number of consultants
1	Prepare and report	1	2
2	Conduct training	1	2
3	Assistant	1	2
	Total		6 days

Note: Both consultants will participate in the 2-day training program. Each consultant will serve as the main facilitator for one day. The remaining day will be spent as an assistant, and WVI will pay ½ per day compared with the main day.

VII. BUDGET:

Consultant please propose budget for the activity.

Please note that meals are included in the consultancy fee. World Vision will not pay for meals, but we pay for lunch and accommodation during the training days. Stationeries, accommodation and transportation expenses paid by consultants will be reimbursed based on actual receipts with reasonable prices.                                                                                                          

VIII. HOW TO APPLY

Proposals should be submitted to [email protected]

Deadline for submission: 24/03/2023

 

Organization: WVV
Location:
Application deadline: 2023-03-24
Send application to: [email protected]