Vietnam Digital Trade
SCOPE OF WORK
Local STTA Legal E-Commerce Expert (lead)
Date: XXX February 2024
Position: Local STTA Legal E-Commerce Expert (Lead)
Reports to: USAID Vietnam Digital Trade (VDT) Technical Team
Location: Hanoi or other provinces in Vietnam (if required)
Eligibility: Vietnamese Nationals
LOE: (STTA) 55 days
Period of Performance: February 2024 – March 2025
International Development Group LLC is an international development consulting firm that assists donors, governments, and the private sector to create and take advantage of opportunities for sustainable, broad-based economic development and poverty reduction. IDG provides entrepreneurs and policymakers with the practical tools needed to achieve real and measurable impact for their communities and countries. IDG assistance programs aim to build the capacity, skills, and knowledge of local individuals and institutions in the public, private, and not-for-profit sectors, fostering synergies between local knowledge and international experience.
Project Background
The VDT is a two-year activity (2023-2025) addressing regulatory gaps and promoting private sector engagement in the rapidly growing digital economy. USAID VDT Activity supports the Ministry of Industry and Trade (MOIT)’s implementation of frameworks that facilitate digital trade, with an emphasis on supporting MOIT in holding public-private dialogues to ensure implementation is done in consultation with the private sector. Regulations that are responsive to private sector needs remove bottlenecks in trade faced by enterprises and increase regulatory transparency, helping to shape an e-commerce sector where enterprises of all sizes can benefit. The Activity encourages the participation of small and medium enterprises (SMEs) in digital trade by introducing new business models and other best practices, such as traceability of goods, as well as facilitating cross-border connections between enterprises via MOIT’s digital trade promotion platform.
Activity Background
The e-commerce market in Vietnam and globally has been experiencing constant growth in recent times. In Vietnam, the e-commerce market size was only around 4 billion USD in 2015, but it surged to 7.8 billion USD by 2018 and further reached 16.4 billion USD in 2022. The average growth rate of Vietnam's e-commerce market has been impressive, ranging from 16-30% per year. In the Southeast Asian region, Vietnam's e-commerce market is projected to hit $39 billion by 2025, securing the second position after Indonesia ($104 billion) and on par with Singapore. According to the “Digital 2022 global overview report” by We Are Social & Hootsuite, the percentage of internet users shopping weekly in Vietnam ranks 11th globally at 58.2%, matching the global average demand. This figure is higher than that of the US, Australia, France, Japan, and Germany but lower than countries like Thailand, Malaysia, Korea, China, Singapore, Philippines, India, Indonesia, and the UK.
Cross-border e-commerce in the region has been consistently growing, with an average annual increase of 41.3%, outpacing the global average of 27.4% from 2016 to 2020. Global e-commerce retail sales are anticipated to reach approximately $8.1 trillion in 2026, marking a 56% growth from $5.2 trillion in 2021. However, the landscape of cross-border e-commerce in Vietnam for exporters is relatively new and involves complex legal, procedural, and financial processes. E-commerce businesses need to equip themselves with international trade skills, market knowledge, high-quality products, and familiarity with the host country's e-commerce landscape. Participating in e-commerce transactions is an inevitable trend for Vietnamese businesses. However, current negotiations for a common legal framework for cross-border e-commerce activities have not progressed significantly, mostly taking the form of bilateral and regional negotiations on market opening (FTA negotiations). At the multilateral forum, Vietnam is still actively participating in discussion sessions on building a legal framework for cross-border e-commerce activities within the framework of WTO and UNCITRAL.
Therefore, participating in the international e-commerce market, businesses face risks of non-traditional trade challenges, particularly related to the legal frameworks governing cross-border e-commerce transactions in different countries. To address this, the Legal Department aims to assist businesses in mitigating legal risks in cross-border e-commerce transactions by:
Under the work plan approved by the USAID and MOIT, the USAID VDT will support the MOIT Legal Department to implement this activity in FY 2024 and FY 2025 to conduct:
These tasks are expected to be carried out from February 2024 – March 2025.
The project will select two STTA experts having the following tasks:
In consultation with the VDT Director, Senior Legal & Regulatory Specialist, the Local Expert 1 will work primarily closely with the MOIT Legal Department and the local and international STTA experts. The Local Expert 1 may also be required to work in collaboration with other members of the VDT team in order to undertake this activity.
Key Tasks/Responsibilities:
Deliverables
Qualifications
Application should be submitted to [email protected] no later than February 19, 2024.