Terms of Reference

Title	: Market extension preparation: Marketing materials development
Client	: Vinh Kim SACCO (VKSA)
Country	: Vietnam
Project number	: 22VKSA-9241
Assignment number	: ADV 19167
Period	: July to August/ Sept 2024
Cooperative advisor (CA)	: Hoang Hao Tra My
Mode of Agripool involvement	: Remote (Online) only

Introduction cooperative

Vinh Kim People’s Credit Fund(SACCO - Savings & Credit Cooperative) operates in Cha Va Hamlet, Vinh Kim Commune, Cau Ngang District, Tra Vinh province, Vietnam. The SACCO started in November 1998 and has grown to 1,951 members (households) in 2019 and 2,334 member in 2021, while the number of youths increase from 450 member to 468 member in 2019 and 2021 respectively. The total loan the SACCO disbursed last year is 203 billion VND and the loan outstanding was maintained around 105 billion during the year. It operates under Vietnamese SACCO Law and policies and regulation issued by the State Bank of Vietnam. The SACCO has 05 members of board management (01 chairman + 04 members) and 03 members of supervisory board (01 head + 02 members). There are 20 permanent staff, including in 01 Director, 01 Vice-Director, 03 Office managers in 03 transaction office in 03 communes; and 16 technical staff: 4 credit officers, 4 accountants, and 4 cashiers.

The primary business activity of Vinh Kim SACCO (VKSA) is to mobilize loan capital and saving from their members and to provide their members with credit services when needed. The SACCO is providing 2 types of credit products for households only (not for companies): short-term loans (max. 12-month period) and medium-term loans (max. 60-month period). Average loan size: 60 million VND/loan. Currently, a biggest loan for a household is 900 million VND/loan. The interest of the loan is similar to the rates offered by commercial banks in which 10-11%/ year was applied for short term loan and 10%-11,5% was applied for long term loan.

In the next 5 years, the SACCO has the ambition to reach 3000 members with the Revenue of 12,850 million VND, including: (i) from lending activities: 11,550 million; Savings: 1,275 million; and money transmission: 25 million with a profit of 1,350 million and 17% of dividend distributed for shareholders.

Background of the assignment

Following up on the recommendations and the background of the assignment TRA 15879: MyCoop workshop for VKSC members in December 2022 and assignment ADV 16404: Vinh Kim Business Plan 2023-2027 in June 2023, a market extension is the next step for the SACCO. However, to prepare for a successful market extension, the marketing materials should be developed to meet the client’s expectations and market trends.

The marketing materials development was divided into three steps. During the first fieldwork, the CA worked with VKSA to collect all necessary inputs for developing the marketing materials. The second phase is the design phase, followed by the printing procedures.

This ToR is developed to call for a professional designer/ Agency (service provider) to carry on the development of the below list of marketing materials (expected deliverables). The service provider will work closely with VKSA representatives and the CA in charge of Agriterra to finalize the design.

Main objective

To finalize the ready-to-print marketing materials aimed at expanding the market reach and increasing brand visibility for VKSA.

Expected deliverables.

Ord	Deliverables	Key responsible	Support
1	A detailed working plan (including the meeting to finalize the concept for the design)	The service provider	CA, VKSA staff
2	Design stage (TBC later) Photo editing for 20 staff of VKSA (1-2 picture/ staff). Design 01 group photo HR Board (0,9 m*1,2m) Brochure (A4) Standee (0,8m *1,6m) Signboard (0,8m *1,6m) Notebook (A5)	The service provider	CA, VKSA staff
3	Feedback from VKSA and Agriterra	The service provider	CA, VKSA staff
4	Printing final marketing materials	The service provider	CA, VKSA staff

 

Assignment details

- Composition of the Agriterra assignment team and roles:    

Agriterra cooperative advisor: Hoang Hao Tra My (CA) – lead

• As the focal point of Agriterra to provide orientation and management toward the objectives and deliverables of the assignment.
• Assist VKSA in communicating with consultant/ service provider with a clear message.
• Participate in milestones of the assignment (planning, design feedback, and final evaluation).
• Regularly discuss and interact related stakeholders about the progress and results toward expected outcomes and deliverables.

The director/ responsible staff of VKSA

• Closely working with the consultant/ service provider with any tasks arising.
• Act as focal point for VKSA
• Provide clear message and needs for development of the marketing materials.
• Collaborate with the focal point of Agriterra, service provider in preparation, assessment, planning implementation, and evaluation of the assignment.

Consultant/ service provider

• Assign staff to provide services for VKSA and Agriterra as the assignment.
• Prepare a clear plan for the marketing materials development for VKSA.
• Regularly update and interact with team lead in planning, implementation, and reporting.

- Duration of the assignment: The time frame of the assignment is from July to August 2024.

- Location: Vinh Kim SACCO (online)

- Arrangements: (alternative options)

• Agriterra will arrange and cater for flight, hotel, transportation, programme for the Agriterra assignment team (if any)

- Responsibilities Agriterra: Hoang Hao Tra My (CA lead) and Nguyen Thi Thu Phuong (logistic)

- Responsibilities client: Vinh Kim SACCO

Tentative programme

Day	Date	Programme	Available
In the period of 15 July to 31 July	3 days	Service provider recuitment Preparation meeting (consultant, VKSA, Agriterra)	Agriterra: My + Phuong VKSA staff Service provider
August	10 days (tentative)	Design process Finalize the design and approve by all stakeholders	Service provider VKSA Agriterra: My
August/ Sept	3 days	Print the marketing materials and delivery to VKSA Finalizing the report Follow up	Agriterra: My + Phuong VKSA

 

Knowledge and Experience

• Work experience in Design/ Marketing
• Experience in developing marketing materials for commercial purposes.
• Experience in delivering similar tasks for customers, especially in the NGO sector.
• Experience in working with banking systems and promoting banking products is an advantage.
• Good command of English and Vietnamese. In special cases, basic English could be considered.
• A can-do attitude and flexibility to the change

Proposal submission

The proposal should include:

• Company profile and/ or CV of consultants
• Financial proposal
• Portfolio (of similar tasks)
• The application, should be submitted by email with the subject mentioning "[VKSA Marketing Materials]_[Name of the team]” to [email protected]. cc [email protected]

The closing date for application: 17.00pm, 28 July 2024

Only short-listed applicants will be contacted.

Organization: Agriterra
Location:
Application deadline: 2024-07-28
Send application to: [email protected]; [email protected]